89% of users don’t click beyond the first page of the search engine results.
Increasing website visibility and traffic is one of the best ways to get more customers. You can do this by investing in effective SEO strategies.
Most SEO strategies focus on web page optimization tactics. For instance, some marketers may invest in keyword optimization, CTAs, titles, and subheadings.
However, successful companies are also branching out to off-page SEO. So, what is off page SEO? Here’s an SEO guide to help you to get started.
What is Off Page SEO?
Off-page SEO is any action you take outside your website to boost your rankings on search engine results pages. This action will help your users and search engines to have a clearer picture of your website.
Off-page SEO is vital because users and search engines emphasize relevance, authority, and trust. Using off-page SEO, you can reach people outside your page and lure them onto your website.
Types of Off-Page SEO Tactics
With off-page SEO, you can easily outrank websites that already have better rankings. Here are some of the most effective off-page SEO tactics.
Social Media Marketing
When you post content on your site but fail to share it on social media, it will just remain there.
Using social media can encourage more clicks to your website. It can also be a great source of backlinks while generating social signals.
Other SEO benefits of using social media include content amplification and brand awareness.
You can create content and offer it to third-party websites. The content can be a blog post or something like a ‘how to’ video.
The best third-party websites for guest content are those whose target audience is like yours. Moreover, you should select websites with a highly engaged readership.
You will include a link that points back to your website in the guest content. This link building for local SEO will increase brand awareness and bring traffic back to your own website.
Local listings are online mentions of the website, phone number, address, or name of a local business. They usually appear on social media and local directories.
Using local listings helps prospective customers find your business quickly. These customers can then search for your website, increasing your search engine rankings.
Sharing feedback and posts on online discussion forums can attract quality incoming links. You can also provide relevant solutions and post questions on forum websites.
When choosing forums, focus on those with low spam scores and high engagement. Moreover, the forum site should be of a relevant niche.
Most forum posting websites will require you to create a profile. This profile is the right place to include your website URL and social media profile links.
Use Off-Page Tactics to Get More SEO Benefits
Is it essential to know “what is off page SEO?” It is important because off-page SEO is a great strategy to cut SEO costs. By focusing on the right off-page strategies, you’ll also enhance your website’s organic visibility.
So do you want to boost your digital marketing activities? Read our other blogs for more information.